Brothers Keeper Veteran Foundation
In 2023, Brothers Keeper Veteran Foundation set out to establish a strong, impactful identity for their nonprofit, dedicated to changing the "22 a day" statistic for veterans. As the lead designer for the project, my goal was to create a visual presence that was clean, professional, and, most importantly, resonated deeply. We embraced a modern, minimalistic approach to ensure clarity and lasting impact.
The objective of the logo was to create a simple yet powerful visual identity that allows the nonprofit’s mission to take center stage. By keeping the design clean and minimal, the focus remains on the message rather than unnecessary complexity. Every element—from typography to color choices—was carefully selected to evoke professionalism, trust, and impact. The goal was to ensure instant recognition while maintaining versatility across various platforms, making the logo a strong and lasting symbol for veteran support.
The final logo successfully delivered a clean and impactful visual identity that reinforced the nonprofit’s mission without distraction. Its simplicity allowed the message to remain the focal point, ensuring clarity and recognition across various platforms. The modern yet professional design resonated with the target audience, fostering trust and credibility while maintaining versatility in digital and print applications. By prioritizing a minimal approach, the logo became a strong, enduring symbol for veteran support, effectively helping to raise awareness and engagement for the cause.
