Framework Senior Project

For my senior project, I took on the challenge of building a complete clothing brand from the ground up, treating it as if it were a real, fully developed company. This involved creating every aspect of the brand’s identity and visual presence, ensuring a cohesive and professional look. From designing the logo and establishing a distinct brand aesthetic to developing labels, hang tags, packaging, and even a website, every detail was carefully considered. The goal was to craft a brand that felt authentic, polished, and market-ready, with a strong focus on providing high-quality, everyday basics for women at an affordable price—without sacrificing the integrity of the materials. Through this process, I gained valuable experience in brand development, design consistency, and the strategic thinking required to bring a concept to life in a competitive industry.

The final brand identity for Framework successfully captured the essence of a modern, affordable, and high-quality clothing line. Every design element—from the logo to the packaging—worked together to create a cohesive and professional look, making the brand feel like a legitimate player in the fashion industry. The clean, minimal aesthetic reinforced the brand’s focus on everyday essentials, while the carefully considered materials and design choices elevated its perceived value. By building every aspect of the brand from scratch, I not only developed a strong, market-ready identity but also gained hands-on experience in brand strategy, packaging design, and digital presence. The project showcased my ability to create a full-scale brand concept with thoughtful execution, demonstrating both creativity and strategic thinking in design.