Michigan Defense Expo
While assisting VIDS Corp, I developed a refreshed brand system for MDEX, the Michigan Defense Expo. I designed a clean, highly legible primary logo along with a secondary vertical rectangular variation to ensure consistent branding across diverse applications and formats.
Redesign the Michigan Defense Expo logo to create a bold, eye-catching mark that modernizes the existing identity. The new logo needed to maintain a sense of strength and authority while standing out in a competitive defense industry space. It also had to be highly adaptable for use across digital platforms, print collateral, and apparel, ensuring consistent recognition in every context.
The final deliverable was a bold, rectangular logo that conveyed strength and clarity while standing out from the previous design. The new mark was approved by the client and implemented across real-world applications, including shirts and water bottles for the 2023 Michigan Defense Expo. Its clean design ensured versatility, maintaining strong brand recognition in both digital and physical formats.
